In 2008, Robertson Surrette needed to find a consultant to lead the rebranding and online marketing presence of the largest public sector workers union in eastern Canada. For 2.5 years, I worked closely with internal and external stakeholders to produce a comprehensive brand and marketing strategy. Through a series of discovery workshops using card sorting techniques, personas, brainstorming sessions, primary and secondary research, I was able to successfully deliver a recognizable brand identity that connected with the unions’ membership and the general population.
My role for this project included:
- Project Manager
- UX Design
- UI Design
- Web Design
During my tenure, I managed and hired external contractors including designers, programmers, printers, photographers, and copywriters. I wrote and edited all the website content, contributed, produced and edited the Working Towards Bully-Free Workplaces Guide for employees and employers. I also managed website content, designed and optimized all website assets, and produced and directed all the advertising, online video, photography, and display assets for conventions and meetings. I personally designed their visual identity including the colour palette, choice of font, and the design of their logo.
- Web Content Manager