Artem Russakovskii – Google+ – Absolutely brilliant troll advertising by DHL.

Posted by on Feb 22, 2014 in Design, Research + Strategy | No Comments

dhl

A very clever campaign, it reminds me of some very cool techniques used by Stefan Sagmeister of Sagmeister & Walsh, when he created billboards, after the billboards were exposed to UV light over a period of time, the message disappeared — in this case, heat makes the message appear. Do you think this is real or is it a fake?
Check out the video below and leave your comments!

Artem Russakovskii – Google+ – Absolutely brilliant troll advertising by DHL..