To create exceptional user experiences you need to understand the user, Persona development is a critical part of this process; it is also the most overlooked process. In 1999 Alan Cooper was probably the first practicing designer to use Personas as part of his design process, it has been a part of mine since 2004. It is important that a Persona is precise than accurate — accuracy is knowing where your Persona is going, precision is knowing exactly what your Persona is trying to accomplish.
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- User Research — Scenarios — Personas — Card Sorting
- Content Strategy
- Information Architecture
- Visual Language
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